HOW TO CONQUER THE WORLD:  FULL-DAY MULTIMEDIA SEMINAR

Garrett Wasny delivers a full-day multimedia seminar entitled How to Conquer the World:  Going Global Online with Your Small Business.  The presentation is divided into four acts and 10 modules.  

This provides details on the agenda, why you should order and attend the seminar, and what past participants have said about the seminar.

MORNING AGENDA

8:00 a.m.  
Registration and Networking

Immediately when they walk in the door, all participants receive a FREE copy of the 84-page How to Conquer the World seminar manual.  Includes global e-business tips, strategies, templates, exercises, and a 100+-point web trade action plan.  A $199 ($U.S.) value.

8:30 a.m. 
Welcome and Introduction

Your Trainer:  Garrett Wasny, CMC (Certified Management Consultant) is an award - winning author, webmaster, and multimedia trainer in Vancouver, Canada. He is the author of three books on global e-business:  Using the Web to Compete in a Global Marketplace, How to Conquer the World, and World Business Resources.com. A prize-winning speaker, he has delivered hundreds of multimedia presentations on the Internet and international trade throughout North America and Europe.

8:40 a.m. 

Act I

1. Instantly Global
How E-Commerce and the Internet are Revolutionizing International Trade

• Major E-Commerce Trends
• Key International Trade Trends
• How Does This Impact Me?
• What Does All This Mean?
• Three Things You MUST Do Now

Global Web Trade Game:
  Round 1

2. Border-Buster Toolkit
Mission-Critical E-Tools for Your Desktop

• Internet Access
• Browsers
• E-Mail
• Utilities
• Personal Information Managers
• Personal Services
• Group Scheduling
• Appointment Scheduling
• Virtual Offices
• E-Conferencing
• Data Storage
• Office Suite
• Database
• E-Rentals
• Business Planning
• E-Surveys
• Contact Management
• Bookkeeping
• Employment
• E-Fax
• E-Telephone
• E-Newsletters
• E-Translation
• E-Learning
• Technology Support
• Security
• Wireless
• Export

Global Web Trade Game: 
  Round 2

3. Digital Reconnaissance
Power Search Strategies for International Traders

• Difficulties of  Searching Online
• Leading Search Engines and Directories
• Meta-Search Engines
• International Editions of Search Engines and Directories
• Regional and Country-Specific Search Resources
• Specialty Search Resources
• Subject Directories
• Search Robots
• Key Search Directory Resource

Global Web Trade Game: 
  Round 3

10:00 a.m. 
Morning Coffee and Networking

Act II

Question and answer session

4. Virtual Trade Missions
The 10 Best Places Online to Research International Business Opportunities Online 

• Trade Portals
• Global eLibraries
• Government Trade Agencies
• Embassies and Consulates
• Trade Shows and Missions
• Trade Leads
• Government Procurement Agencies
• Discussion Groups
• Trade Broadcast Networks
• Media Hubs

Global Web Trade Game: 
  Round 4

5. E-Marketplaces
Leading Business-to-Business Exchanges Around the World 

• Multi-Industry Exchanges
• Geographic-Based Exchanges
• Private e-Marketplaces
• Vertical Markets
• Functional Markets
• Professional Services Exchanges
• Small Business E-Centres
• Barter
• Buyer Groups
• Auctions
• Reverse Auctions
• E-Clearing Houses
• E-Procurement
• Surplus Inventory
• Used Equipment

Global Web Trade Game:
  Round 5

Noon 
Lunch and Networking

1:00 p.m. 

Act III

Question and answer session

6. One Giant Leap
How to Launch Your Own E-Business

Global Web Trade Game: 
  Round 6

7. Internationalization 101
How to Transform a Local Online E-Store into a Global Business Magnet

• First Impressions
• Contact Information
• Writing Style
• Design
• Product Descriptions
• Transactions
• Legal Issues
• Outlook

Global Web Trade Game: 
  Round 7

8. Parlez-Vous E-Com

• Why Translate
• How to Start Translating Your Site
• Which Languages to Offer
• Translation Options
• Leading Translation Tools and Services
• Localization vs. Translation
• How to Localize Your Site
• Localization Best Practices
• Key Translation/Localization Issues on the Web

Global Web Trade Game: 
  Round 8

2:30 p.m. 
Afternoon Coffee and Networking

Act IV

Question and answer session

9. Global E-Promotion
How to Market your E-Business to the World

Global Web Trade Game: 
  Round 9

10. To Infinity and Beyond
30 Forecasts on the Future of International Trade on the Web 

Global e-Business

• Global e-commerce
• Mental geography of e-commerce
• Global competition
• Expansion of trade
• B2B transactions
• E-commerce adoption rates
• B2B e-marketplaces
• Consortium-backed e-marketplaces
• E-marketplace storefronts
• E-benchmarking
• Old economy sectors
• Paperless transactions
• Destination-less shipping
• GPS delivery
• Online and offline services
• E-expectations
• Time

Trade Agreements

• WTO's future
• China's entry in WTO
• FTAA's future
• EU's future
• APEC's future

Web Technology

• Non-PC Access
• M-Commerce
• V-Commerce
• T-Commerce
• L-Commerce
• Mass Customization
• Nanotechnology
• Internet omnipresence

Global Web Trade Game: 
  Round 10

Global Web Trade Game: 
  FINAL TALLY

What your score means:

80-100 points:  Digital Diamond.  You have an excellent understanding of global web trade issues.

60-79 points:  Gold Globetrotter.  You have a very good understanding of global web trade issues.

40-59 points:  Silver Surfer.  While you have a basic understanding of global web trade issues, further study is required.   

39 points and below:  Bronze Browser.  While you are on the right track, you need to improve your understanding of specific international trade concepts, trends, and resources online. 

4:00 p.m. 
Wrap-Up, Question and Answer Session, and Networking

Information-packed, fast-paced, and fun, the How to Conquer the World seminar was designed especially to help small businesspeople succeed in the online global marketplace.  Here's 20 reasons why you should attend:

1. Save money.  Find out where to get top-notch international trade information for free -- like market reports, procurement notices, company directories, electronic commerce manuals, export software, and trade finance documentation. This material would normally cost you thousands of dollars from a consultant or retailer.

2. Save time.  If you've surfed the Internet, you know the frustrations of searching online for information. Endless links. Ads everywhere. Questionable content. The seminar shows you how to cut through all this cyber junk and gain instant access the top trade sites, and benefit immediately.

3. Discover buried e-treasures.  According to the journal Science, popular search engines cover only 10% or less of the electronic universe. That means millions of pages are unreachable to anyone lacking the specific web address. Like a virtual treasure map, the seminar gives you the precise locations of thousands of little-known but highly valuable global business sites that would be virtually impossible to find using regular search engines.

4. Boost cross-border sales.  Discover where to find prime prospects in overseas markets at the click of a mouse. Learn about underrated e-services that will market your products and services to international buyers, and automatically match you with potential overseas partners and suppliers at no charge.

5. Expand buying power.  Find out how to work the Internet to find new international suppliers, and attract more and better bidders from the world over for your inputs, contracts, and outsourcing needs.

6. Check out the competition.  See what organizations and companies all around the world -- from Argentina to Andorra, and China to Canada --are doing online to promote trade and attract investment.

7. Go global.  According to the World Trade organization, 25% of global output is now exported, up from 7% in 1950. Even with the recent Asian slowdown, exports of merchandise and commercial services surged from $U.S. 4.6 trillion in 1993 to more than $U.S. 7 trillion in 1998. That translates into worldwide exports of nearly $U.S. 20 billion a day, and $800 million an hour. If you're new to exporting, the seminar will show you how to access this exploding universe of trade prospects online. If you already export, uncover new markets and offshore prospects -- prospects who may have been unfeasible to target using traditional marketing methods, but are now a snap to reach on the web.

8. See the world.  Doing random searches for international business resources online is like traveling in a foreign city without a map. You'll go in circles, and waste valuable time and money. Like a first-class ticket on a luxury tour, the seminartakes the guesswork out of your online experience and shows you exactly where to find the best and freshest information on seven continents.

9. Increase productivity.  Learn how to access virtual trade teams -- websites that provide free how-to advice on everything from exhibiting at a trade show to recruiting overseas to arranging an international trip. You'll transform your desktop into an international trade service center at no-charge.

10. Build smarter.  Find out easy ways you can globalize your website, flag your page to international customers, get free webspace, and add interactive features such as message boards, chat rooms, counters, and e-mail lists at zero expense.

11. Tap cross-border networks.  Discover the free trade services and information offered by the thousands of Embassies, Consulates, trade offices, bilateral business associations, and other offices online.

12. Learn new CI techniques.  Find out how the web introduces scores of new competitive intelligence (CI) sources onto the research radar screen. Discover how to gather and distill this previously inaccessible information into high - magnification reports on international market opportunities.

13. Smash barriers. Asked why they don't export, businesspeople often cite "lack of information and capital," and a belief that exporting is "too complicated" and "only for big, manufacturing firms." The seminar shows you how the Internet blows away these barriers, and levels the global playing field for even the tiniest of operations.

14. Rethink old assumptions. Find out why you must revisit old assumptions about what is -- and what is not -- a potentially exportable good or service. Your organization may have services or products long though of as "for internal use only" or "strictly for a local, domestic market." On the Internet, these seemingly unexportable offerings could be converted into a cross-border revenue stream.

15. Upgrade skills.  The seminar is a wise investment for your career. In today's digital jungle, cyber-trade skills and intelligence will give you an important edge, especially with the growing importance of the Internet and global trade in virtually all sectors of the economy.

16. Beat the 404 blues.  Most surfers have encountered the time-wasting "404 error" or "unable to locate server" messages when looking for a particular website. Learn simple browsing techniques that can help you bypass these errors, and quickly find sites you're seeking even with no forwarding address.

17. Search deeper and farther.  Find out how to use regional search engines, company directories, and product databases to uncover new global contacts, customers, suppliers, and partners that would be impossible using popular search tools.

18. Learn from experience.  Discover the preferred portals, proven tactics, and street-wise solutions used by successful global businesspeople online. Know which strategies to follow -- and which pitfalls to avoid -- when pursuing new cross-border markets on the web.

19. Gain comfort.  Feel secure in the knowledge that you're preparing yourself and your organization for the digital age, and charting your course in a single electronic market moving at the speed of light.

20. See the big picture.  Pinpoint the key Internet trade trends that are now revolutionizing global business, and what simple and inexpensive things you can do -- right here, right now -- to leapfrog to the front of the digital pack.

For details on how to order this day-long How to Conquer the World seminar or the shorter half-day or two-hour versions for your organization, e-mail Garrett Wasny at webmaster@howtoconquertheworld.com or call Tel: 604/878-4555.

COMMENTS FROM PAST PARTICIPANTS

"One of the best presentations I have been to, bar none, very effective (very interactive with quiz game)."

"Interesting, informative, funny. If Hunter Thompson gave seminars on E-Business he would have been Garrett Wasny".

"Very well spoken.  Can not only talk very fast but skilled enough to get the point across. I liked having something in detail to follow along with."

"Loads of dry info, presented in a funny, useful way."

"High energy, supporting materials great! Humour keeps interest and attention!!"

"Top rated public speaker! Organized lecture superbly."

"Very entertaining and knowledgeable, polite and great presentation."

"Keep things moving, keep crowds attention, geared toward small business."

"Lots of websites that can help out a lot and basic tips and info."

"Overwhelming but extremely useful – a great resource."

"Touched on many, if not all aspects of Ecommerce, especially multinational info base, highlighted individual search engines."

"Can apply almost everything to either a current web page or to create a new web page, keeping everything simple."

"Lots of info, great!! Very applicable for our business."

"Useful information, not readily or easily obtained."

"Excellent content, very well organized and presented – power point linked to seminar agenda book."

"He is giving information to use in one day that has taken him years to source."

"URL’s alone, listed in agenda / info book will save me months of research."

"Great amount of info, all useful and valuable – handout excellent."